maybe these gears look like an open book to some people - and maybe some people even feel comfortable with symmetrical and mechanical structures like these around.
some people won't bother, while others will ask what this is all about - and in the end they will notice, that this leads nowhere.

okay, for most people this is simply just a nice looking, colourful flower in bloom.

but for us it's also a metaphoric example of what progressive new media solutions should result in when perfectly combined in a logical and creative way: nice, functional, inviting, open, innovative.